It is estimated that more than USD 500 billion of value is lost every year due to clothing underutilization and the lack of recycling at global level (McAurther 2018) while Bangladesh alone is loosing of USD 4 billion. Total greenhouse gas emissions from textiles production are 1.2 billion tons annually and a lion share from Bangladesh because of having the second largest sector in the global market 0.5 million tones microfiber leakage. The number of plastic microfibres entering the ocean between 2015 and 2050 could accumulate to an excess of 22 million tons. Of the total fiber input used for clothing, 87% is landfilled or incinerated, representing a lost opportunity of more than USD 100 billion annually.
Having said all these, Ela has come forward with a small initiative but bigger vision of redesigning the future fashion sector. It has already started to save thousands of tons of fabric from land filling. Each of the Ela pad is saving about 0.1 kg of carbon and about 300 litter of water. Ela initiative is heading with a vision to save 2 million bale of textile waste each year and saving the Bangladesh economy and restore its image at international level.