OUR RESPONSE TO COVID 19

ELLAPAD is using eco-friendly textile factories to create reusable face masks from scraps of textiles and distributing them for free in Bangladesh.

A Mission For Women's
Well-Being

WHO ARE WE

We are proud to say that we are fast becoming the trusted source for green sanitary napkins made reusing the scraps. Ella pad is a social initiative run by poor working women. Our vision to ensure health and wellbeing of marginal women with a mission of zero waste textile.  Our producers and customers are leaving under same umbrella. Initially our target is our 4 million women workers of about 5000 export oriented garment factories. Apparel brands are welcoming us to create a shared value for their business. We are well accepted to the leading business associations and government people for enhancing the image of Bangladesh that we lost after Rana Plaza and Tazreen incidents.

HOW ELLA IS RUN

Ella pad is run by its producers and user group marginal women. Users are selecting their leader to coordinate the work as head of the organization. Producers electing their company representatives to represent at the Board of Directors to set the policy guidelines and organizational strategies. The board is selecting a Managing Director to head the organization as a chief executive officer.

WHAT OUR USER’S ARE SAYING

Customer Experience Innovation:

How to get a lasing market edge

An international publicaiton has highlighted Ella Pad as the best innovation titled

Click the link below to read the book.

WE’RE FEATURED IN

Transforming waste into a resource

Ella Pad’s model demonstrates a possible solution: a low-cost sanitary napkin made of garment waste. Low-cost sanitary napkins can drastically change the lives of women working in factories.

Enhancing the well-being and productivity of workers

Ella Pad’s model demonstrates a possible solution: a low-cost sanitary napkin made of garment waste. Low-cost sanitary napkins can drastically change the lives of women working in factories.

Creating new entrepreneurs and green jobs

Ella Pad’s model demonstrates a possible solution: a low-cost sanitary napkin made of garment waste. Low-cost sanitary napkins can drastically change the lives of women working in factories.

WE’RE FEATURED IN

FAQ

Ella producers – female workers – are main owner of the business. The female workers of factories are selecting their representative in electoral college systems and sending their representative at the Ella Board of Directors. Then the board is selecting a Managing Director to lead the organization.
Ella pad has formed an alliane with both public and private organizations including a number of trade bodies and associations to facilitate the Ella pad initiatives among the targetted user groups. Organization with the objective of promoting the menstrual health and welbing of women can join Ella Alliance.
Ella is not for profit. This is an initiative supported by a group of volunteers, students and academic people across the world. The objective of the business is to address the triple bottom line: economy, society and environment. It is also said 3W model – where produced by women, managed by women and consumed by women. Doing agreement with the factory owners, not as CSR rather for creating shared value, Ella is taking support from the factories to run its operational cost.
Ella pads are totally safe for women and maintaining hygiene. It has been standardized and certified. A group of local scientists and international experts are continuously giving feedback on our products quality in maintaining standards and ensuring safety and hygiene
The design process of the Ella pad is participatory using co-creation method. Ella pads are being designed in a collaborative approach. Generally, our producers are our main users. So with their first-hand experiences, they are continuously improving the products during the production stages. Further, we are regularly consulting with wider group of users in focus groups to improve the design process.
Ella is using totally the local knowledge, technologies. To reduce the carbon footprint, it is using 100% local materials. Machineries available in export oriented ready-made garment factories are being used to make it. After couple of hours training the garment factory women can easily make it.
 

Ella is a social initiative not traditional business. It’s free for garment factory people. Not sold outside so far. Workers make it reusing their factory waste just for their own consumption. Surplus products are taken away by themselves for their school going girls or daughters.

Unlike other traditional pads, our standard Ella pads are 100% degradable. It could be disposed normally in a normal waste bin. Ella pads degrade within 6-12 months of disposal under normal conditions and become faster once mixed with other waste materials and turned into bio-fertilizer.
Ella pads are usually distributed among its users group by the community initiative. The workers and beneficiary groups of the garments/textile factories are making  and using it. It’s stored at the factory medical centers and distributed among the workers free of cost. Male workers of the same factory can carry back to their home for their female family members as well.
Ella pads are available in different sizes and shapes both disposable and reusable. They are suitable for regular to heavy flow.

In addition to the pads, Ella has introduced special type of underwears, which could be used with/without pads.  Our co-creation team are doing research on new items and hope come up with more variation soon!

Ella pads are available in different sizes and shapes both disposable and reusable. They are suitable for regular to heavy flow.

In addition to the pads, Ella has introduced special type of underwears, which could be used with/without pads.  Our co-creation team are doing research on new items and hope come up with more variation soon!

It is noted that scraps used for the Ella Pad are not collected from waste bins or garbase areas. Rather, scraps are carefully separated during the cutting secton of the factories. Through out the all steps, it is maintained the standard hygien procedures until final production is completed.
Ella pads are made of recycling stuff. It is totally hygiene, standardized and certified. It is biodegradable and made from eco-friendly cotton fiber. It is also made of organic cotton. Most pads are 90% plastic and made from chlorine-bleached wood pulp. Unlike others, we are avoiding all types of gels, chemicals or synthetic fibers that could be harmful and diseases like itching, rashes or even cervical cancer. Our pads can also degrade within 6 months- 1200x faster than plastic pads! Ella pad is totally a green product. Making each of the Ella pad we are saving 300 liter of water and 0.1 kg of CO2 which is equivalent of running a car of at least 10 kilometers.
Ella pads are made of recycling stuffs and maintaining zero waste policy. Left over or cut-pieces are used to make the pads. Usually these wastes were earlier thrown away for land filling or burned by brick fields for creating huge incineration, causing the flood and so.
Please let us know if you have questions or need clarification. For further information, please write us at: [email protected]

RUNNING PROJECTS

BEXIMCO Textiles in one of the first factories, where we started implementing our initiative

Ellapad is working with Charka Textiles for better health care of workers and better productivity.

Momtex Expo Ltd. is a sister concern of Pakiza Group. They are working with ELLA to ensure better health and productivity for their workers.

SHAMSUDDIN TOWEL LTD. is working with ELLA to ensure better health and productivity of their workers.

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ELLA TEAM

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Mamunur Rahman

(Founder)​
FCO Chevening Scholar & U.S. Fulbright/ Humphrey Fellow
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Matt Syal

(Adviser)
Professor, Construction Management | School of Planning, Design and Construction | Michigan State University
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Dr Sriram Narayanan

(Adviser)
Kesseler Family Endowed Faculty Fellowship in Supply Chain Management | Michigan State University
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Libby McDonald

(Adviser)
Inclusive Economies Specialist; Instructor – MIT D-Lab
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Anish Paul Antony

(Adviser)​
Postdoctoral Researcher, MIT D-Lab
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Patrick Schröder

(Adviser)
Research Fellow | Institute of Development Studies
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Linda Waldman

(Adviser)
Director of Teaching and Learning | Institute of Development Studies
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Shirley Randell

(Adviser)
Board Director | Indigo Foundation, Australia
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Wahiduddin Mahmud

(Adviser)​
Professor of Economics, University of Dhaka | Country Advisor, International Growth Center at LSE
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